Just launched last night, Zook Tutoring is my latest web creation for Rebecca Zook a wonderful client who tutors math online. The site runs on wordpress and features a lovely (if i do say so my self) three column flexible layout.

Description

Rebecca was looking to take her tutoring business to the next level using innovative online tools and effective online teaching methods and she needed a website to match. This site now serves as home base for all of her students with FAQS, demo videos, and resources for online learning. Rebecca works one on one with each of her students using online whiteboards and skype and is very different from all of the other big tutoring services out there. The new website reflects a certain balance of personality and professionalism to connect with both students and parents.

Goals

If parents were going to connect with Rebecca and have her tutor their children, the website needed to be professional while differentiating its self significantly from the competing big tutoring companies. The one on one interaction was a main point to highlight because prospective students want to know they will be working with Rebecca each time. The line between professionalism and kid friendliness in all visuals and copy was carefully controlled so Zook Tutoring can be viewed as a simple, safe, and effective alternative to big tutoring companies. The blog gives visitors another opportunity to connect with Rebecca and read her writing about education and teaching.

Concept

When Rebecca works with students, she uses a digital tablet and an online whiteboard so she can write and respond in real time with students. This aesthetic of handwritten elements, unruly lines and imperfection was the main inspiration behind the playful look and feel. The colors are those typically used on the whiteboard and relate to some degree to ideas teaching and learning while keeping a simple color pallet. Simple illustrations around the site make things more playful and kid friendly and add lots of personality. The site remains clean and readable with hand drawn elements interspersed to soften the site a bit. The logo is also hand lettered by me.

Solution

The result is a content rich site that introduces kids and parents to Rebecca and presents Zook Tutoring as a trusted establishment for online learning. Hand drawn elements make the site visually interesting and the wealth of content about Rebecca’s services is easy to find and pleasant to read.

Related Posts:

• L.L. Bean Internship; Mt. Everest Feature Design (100%)
• Poo Poo Paper Website Redesign (100%)
• Rams Head The Blog - Full Blown Blog Design (100%)
• Infochimps Blog - Redesigned for Information (100%)
• L.L. Bean Internship; Heritage Email Design (50%)

• 
• 
• 
• 
• 
• 
• 

Here's how you can subscribe to the RSS feed

• Subscribe to RSS
• Subscribe to Email Updates
• What is RSS?