Johns Hopkins IPS Holiday Card Design
A holiday greeting card with a message designed for the Johns Hopkins University Institute for Policy Studies.
The Johns Hopkins University Institute for Policy Studies came to MICA in search of a design for the front of this year’s Holiday greeting card that would help illustrate what the institute does while still being a holiday card.
Description: The research I had done about the IPS was to be realized in the form of a well thought out and composed holiday card. The IPS strengthens public policy with a global scope through thorough research and analysis of today’s issues. They believe that “better information can lead to improved policy action.”
Goals: The goal was to clearly convey what exactly the IPS does to those who may not know in the most simple way possible. The card was meant to demonstrate what I thought was the most important point to make about the Institute from what I found in my research. Most importantly I tried to avoid cliche holiday themes and/or colors that would cheapen or distract from the message. Steering clear of all the overused imagery involved with holiday cards was a challenge for this project.
Concept: In my card the imagery came from the most important part of their mission statement in my opinion which I quoted above explaining that the research and hard data is the most important part of what they do at the IPS. I wanted to involve information graphics in some way with this card. I was not planning to have my imagery at all involve traditional holiday imagery so I wanted to have that feeling elsewhere in the card, mostly in the color and the text involved.
Solution: I chose to represent this idea with a pie graph as it relates to their global reach and the kind of information they are dealing with. The cities on the portions of the graph represent world issues that the JHU IPS deals with. The text that is shown is simple but I think it boils down what the JHU IPS does in a way that relates to the holidays and therefor fits the context of the card. The colors I felt were less than traditional holiday colors but still went with the theme of goodwill and the holiday spirit.
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