L.L. Bean Internship; Heritage Email Design

A project I worked on during my internship at L.L. Bean. My task was to collect product images and design sales modules for an email.

Continued from L.L. Bean Internship; Mt. Everest Feature Design…

Aside from these actual tasks I was included in meetings concerning many projects and this was really helpful to me as well. I got to see how an actual project went from concept to completion and I contributed whenever possible in the design and brainstorming process. Working on a team and taking design criticism is a crucial skill in this kind of setting. If you can get this kind of opportunity while you are in an internship don’t hesitate.

Project Description; Heritage Email Design

The goal of this project was to create a targeted mass email that L.L. Bean sends out to it’s subscribers and customers regularly. This particular email focused on the new book put out by the CEO of the company and was really an email that focused on the core brand of L.L. Bean and included their most classic and good selling products for consumption.

I was responsible for gathering all of the images and assets used in the email in addition to designing sales modules around them such as the Oxford Shirt sales module above. This was based on a set of specifications for the email that any designer at the company would receive.

The difficulty was in featuring the products prominently within width and height constraints. Other than that the standard layout problem solving and principles of design and interaction applied.

Again I was a link in the chain to the final product and my completed and approved Photoshop flat was turfed to another section of a team to be coded and linked to the company site and eventually to marketing to target and send out. See Portfolio…

L.L. Bean Internship; Mt. Everest Feature…

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